Tell Dana who matters.
Import photos from your phone and name the faces that matter most. Dana calls relatives to gather their stories. Our team does the first setup call with you.
A memory companion for families living with dementia
Dana is a home display that knows your family's story. You add the photos, names and memories. Dana answers the same question gently every time, in the language they grew up with.
Wednesday
Morning
“Good morning, Margaret. It's Wednesday. Emily is coming for lunch today.”
Weekly note for Emily
Calm mornings this week. More questions after 5 pm, mostly about when you're visiting next.
Sticky notes on the fridge. Names written on the backs of photos. A whiteboard by the door that says what day it is. Families do this on instinct.
Dana turns it into one that can answer back, and never runs out of patience. Most assistants know facts about the world. Dana knows facts about their world.
How it works
Import photos from your phone and name the faces that matter most. Dana calls relatives to gather their stories. Our team does the first setup call with you.
A display that stays plugged in, with no menus or passwords. It greets them each morning, says who's coming, and gives the same calm answer the fifth time as the first.
Change routines from the app, get an alert when something's wrong, and read a short weekly note on how things went.
A day with Dana
Dana offers, it never insists. On a hard day it does less.
9:00 am
“Good morning, Margaret. It's Wednesday. Emily is coming for lunch.”
Orientation, with Emily's photo on the screen.
11:30 am
“Here's your garden in Vermont. Your family says these roses were your pride.”
An invitation to look, never a quiz.
12:30 pm
“Emily is here. She's your daughter.”
A gentle cue when someone arrives.
3:00 pm
Margaret: “Where's Emily?”
“Emily went home after lunch. She's coming back on Sunday.”
The fifth time, the same calm answer.
6:30 pm
“Would you like some music? Here's the jazz you love.”
Comfort if she wants it, quiet if she doesn't.
In their first language
Many people return to the language they grew up with as memory changes. Dana reassures and reminisces in it, and sends your updates in yours.
좋은 아침이에요, 어머니. 오늘은 수요일이에요. 지은이가 점심 먹으러 와요.
Chào bà buổi sáng. Hôm nay là thứ Tư. Trưa nay Minh sẽ đến ăn cơm với bà.
Buenos días, Rosa. Hoy es miércoles. Ana viene a almorzar contigo.
Magandang umaga po, Lola. Miyerkules po ngayon. Darating si Ana mamayang tanghali.
Through every stage
One life story, kept from the first conversation on. What changes is how Dana shows up, and who's at the controls.
Early on
They record their story in their own voice, decide what family can see, and tell Dana how to treat them later.
“When I'm confused, show me my garden.”
In the middle
The home display: daily orientation, steady answers, photos and stories. You manage it from the app.
Later on
Familiar music, family voices and photos, often started by you. Care notes to help you plan time off.
Always
Download everything, anytime. When Dana is no longer needed, the family archive stays free.
Our promises
It only says what your family has confirmed. Anything else becomes an invitation: “Tell me about this picture.”
No “Do you remember?” No arguing about what day it is. Dana meets them where they are.
You decide how Dana handles hard subjects, like a husband who has died. If a wish set early ever causes distress, comfort comes first and you're asked to review it.
Words like “I fell,” “I want to go home” or “I'm going to drive” send you an alert right away.
Dana says it's an AI whenever asked, and encourages calls and visits from the people who love them.
It belongs to your family. Download everything, anytime.
Dana is a companion, not a treatment. It doesn't diagnose, treat or slow dementia.
Pricing
The display is included, and you return it when you're done. You never pay more as needs grow.
Where families start
$59/month
or $49/month, billed yearly
Coming soon
$99/year
For someone recently diagnosed
For later on
$19/month
Switch anytime, no new device
Always
Free
Their story stays with your family
Dana supports families between visits and shows your team what changed: repeated questions, evening distress, weekly use. Per-member pricing.
Questions
She doesn't need to. There are no menus or passwords, and the display stays plugged in. She can talk to Dana, look at the photos, or ignore it.
Dana says so whenever asked. During setup, we'll help you decide how Dana introduces itself.
About an evening. Import photos, name the people who matter most, and Dana calls relatives to gather stories. Our team does the first setup call with you.
Only the family members you invite, with the roles you choose. Early on, your loved one decides. Every change is logged. [LINK TO PRIVACY POLICY]
We're starting small, with 15 families in Cambridge, so we can get every detail right. Our first families use Dana free while we learn together.